A Design Film Festival / Website

We are working on the curation, design and strategy for the first edition of A Design Film Festival 2010 – kicking off with the festival website.

Concept
The festival website is designed in a single-page horizontal scrolling format – using just simple html and javacript. The result is a website that is lightweight, allowing it to load quickly without any unecessary images, script and flash.

Our approach to the brief was to strip everything down to it’s simplest form – with as little design as possible. Instead focusing on the task at hand, to promote the films.

The typography is set in large, glorious Helvetica – with all extra content neatly hidden away, until revealed by simply clicking the “read more..” links.

Visit website.

Credits
Presented by: Anonymous Pte Ltd
Art Direction & Design: Felix Ng (silnt)
Curation & Strategy: SILNT

Featured: Superfuture / bm. straightline / Behance Network / Minimalissimo / theartistandhismodel / etapes / Curated Mag / Swiss Legacy / IDN / Hitspaper / Culturepush / CNN Go