Jacqui

Identity for fashion label, Jacqui.

Brief
Hat designer, Jacqui Chan approached us to design a brand identity for her label, Qxotiq. The name comes from the word Quixotic – stands for an enthusiastic and idealistic person, foolishly impractical in the pursuit of ideas.

A symbol of a rabbit was requested, to represent her inspirations from the fantasy literature of Alice’s Adventures in Wonderland.

Solution
The first step we took was to rename the brand to Jacqui.

Drawing inspiration from Alice’s Adventures in Wonderland, the independent parisian fashionistas and classic geometry forms, we created an identity that uses classic typography with a contemporary application on the brand stationary.

In the logo, a rabbit – applied subtly forming the letter Q, jumps into a rabbit-hole, just like how Alice’s adventures in Wonderland begins, and where the story of Jacqui begins.