Baylene / Online Store

We were commissioned to design an online store for fashion label, Baylene. 

Brief

Fashion designer, Baylene desired to make available their collection to customers worldwide, and approached us to design an online store, making the label one of the first Singapore fashion brands to have a fully comprehensive online offer.

Solution

We created a flash-based online store with an art direction that compliments the style of the brand – blending strong lines and delicate details to reflect the bold characters and softer sides of the modern day women Baylene designs for. Special attention was placed on large product images, allowing the user a glimpse of the meticulous craft and attention to detail, invested into each piece from the brand.

View store: http://www.baylene.com/store