We were invited to design a poster for Common Thread alongside Marcus Eriksson, Michael Cina, Xavier Encinas and more.
Our Contribution – Regard Less
The third sentence in Singapore’s national pledge is arguably the most significant.
Founded upon these value(s), the city-state of under 5 million and 44 years of age in 2009 has become a country that offers equal opportunities for all and has the 17th highest migration rate in the world.
This produces a diverse society that inspires and forms the building blocks for a distinct design identity from Singapore in the future.
Exhibition concept
Common Thread is a poster exhibition whose primary goal is to explore how identity is influenced by one’s emotional ties with a certain country.
Populations are more mobile than ever before and birth in a particular country no longer determines where one might live or settle. This means that the notion of us and them and the awareness of otherness might be more prevalent.
Why, when moving to a new country, do we often gravitate towards people of similar backgrounds and ethnic or national origin? Are we defined by where we are born, where we grow up, where we choose to live, by the language we speak or other notions that affect belonging and identity? Where do our values come from? When we think of home—and all that this entails in terms of emotion, memory and connectedness—where is that place?
20 renowned and up-and-coming designers from around the world to offer their own answers and give them form. – Albert Folch / Andreas Banderas / David Carvalho / Eva Tatcheva / Felix Ng / Frank Philippin / Frauke Stegmann / Ginger Ngo / Guido Callarelli / Harel Schreiber / Henrik Kubel / Hyperkit / Isabelle Swiderski / Jaime Barrett / Marcus Eriksson / Michael Cina / Olga Norman / Saed Meshki / Sanjit Fernandes + Bakshi / Satareh Shamdani / Silke Klinnert / Simon Svard / Xavier Encinas
Common Thread is an initiative of Seven25. Design & Typography. and is co-curated with Xavier Encinas.
